Overview

Welcome to the CPG Awards® by Food & Beverage Magazine - Where Retail Buyers Decide the Best in Consumer-Packaged Goods

The Only CPG Awards Program Judged Exclusively by Retail Buyers

Looking to get your brand in front of the industry's top decision-makers? CPG Awards® is the ultimate competition where your products are evaluated, tasted, and rated by real retail buyers-the experts who put brands on shelves and into carts.

Why Enter the CPG Awards®

  • Judges with Real Buying Power: Every judge is a retail buyer, distributor, or key decision-maker from major retailers, chains, hotels, restaurants, and more. Your brand is in front of the people who matter most.
  • Double the Opportunity: All entries are judged in both taste and packaging/design, giving you two chances to win medals and recognition.
  • CPGAwards: CPG - Consumer Packaged Goods (CPG) are products that consumers use and replenish on a frequent basis. These goods are typically sold quickly and at a relatively low cost. Shelf Stable Food CPGs include all consumables that come in a box, bag, pouch, can, plastic container. We accept all shelf-stable foods. No dairy, produce, meats, dairy or frozen at this time.

    Key characteristics of CPGs:

    • They are intended for everyday use by the average consumer.
    • They are packaged for individual sale and designed for quick turnover.
    • They are generally non-durable, meaning they are consumed or replaced regularly (daily, weekly, or monthly).

  • Unmatched Industry Reach: Winners are showcased in Food & Beverage Magazine, reaching over 15 million readers and 250,000+ beverage buyers worldwide.
  • Recognition That Drives Sales: Medalists receive digital graphics, social media promotion, and are featured in our exclusive Winners Edition supplement inside Food & Beverage Magazine—keeping your brand top-of-mind with buyers all year long.
  • CPG Beverages: All RTDs, spirited, non-alc, waters, teas, coffees, sodas juices that come in a can, bottle, pouch or box - enter our beverage competition - www.proofawards.com All judges are beverage buyers.
© 2025 CPG Awards® is proprietary and owned by The Original Brand, LLC. All rights reserved.